vintage embroidered cotton ribbon sewing trim, red work on white new old stock bolt

Vintage Wrights embroidered cotton tape, ribbon to use for sewing trim or other projects. The bolt is marked USA, though the trim looks Swiss, I think. It's red rayon thread on white cotton.

It's 1/4" wide, about 15 yards altogether in a couple on lengths still in the original plastic on the bolt. It's nice and bright with very little foxing, not yellowed at all.