antique vintage Jockey underwear cloth tape measure advertising Coopers Kenosha

Early 1900s vintage Coopers Kenosha tailors type cloth measuring tape. This one is a little worn but complete, printed lettering and number look good.

We've been told that these old Coopers measures are made for Jockey underwear in the old one piece underwear and union suit days, hence the 'trunk measure is absolutely the governing measurement' printed on the reverse!